Analyst Upgrades

• JPMorgan upgraded Alliance Data Systems (ADS) to overweight from neutral to reflect potential upside to 2010 estimates. The firm raised its target on shares to $84 from $68.
• JMP Securities upgraded SVB Financial (SIVB) to outperform from market perform and has a $54 target on the stock. The firm believes industry conditions are improving and that the recent TARP repayment is a positive sign regarding credit and liquidity.
• Citigroup upgraded Agrium (AGU) to buy from hold on expectations that 2010 will bring a recovery in fertilizer volumes. The firm raised its target price on shares to $82 from $64.
• Edwards Lifesciences (EW) was upgraded to conviction buy from buy at Goldman.
• Barclays (BCS) was upgraded to buy from neutral at UBS.
• Tower Bancorp (TOBC) was upgraded to outperform from market.

This week, the world's top retailers will tell investors how the much-discussed holiday season went. Analysts expect a year-over-year gain of 1.3% for stores open at least a year, which of course uses a dismal 2008 as a benchmark.

The holiday shopping season is the last chance retailers get to pump up their financial statements before the close of their fiscal year, which usually comes at the end of January. For some retailers, up to 40% of their revenue comes in the weeks heading into Christmas.

The first estimates for the holiday shopping season have come in. MasterCard (MA) Advisors unit SpendingPulse, which tracks retail spending, puts the result at a year-over-year increase of 3.6%. This includes all form of payment and does not factor in gas and auto sales. The increase comes relative to the 2008 holiday season, which was the worst season in decades for retailers thanks to the global financial crisis.

Says Kamalesh Rao, director of economic research at SpendingPulse, "Last year the economy and consumer spending were in free fall. This year we're talking about an environment that has stabilized, that has seen a leveling off." But, that doesn't mean it's turned the corner yet. Holiday spending isn't enough to cure what ails us.

Two months of momentum and Black Friday weren't enough to make November a winner for retailers. The holiday shopping season kickoff was up only 0.5% year-over-year, and the month as a whole saw retail sales fall 0.3% year-over-year. As if the drop weren't bad enough, it's a decline on top of last year's November retail freefall, which means we went from bad to worse.

Meanwhile, analysts had expected a strong increase. U.S. government data on retail sales isn't due to be reported until December 11, 2009, and it's expected to be a better indicator of the sector's performance. The data released Thursday doesn't include sales by Wal-Mart (WMT).

Analyst upgrades:

• FBR upgraded Abercrombie & Fitch (ANF) to reflect strong channel checks over the Black Friday weekend. The firm raised its target on shares to $46 from $39.
• Morgan Stanley upgraded Safeway (SWY), citing improvements in pricing.
• Baird upgraded US Bancorp (USB) based on valuation. The firm raised its target price to $29 from $25.
• HSBC Holdings (HBC) was upgraded to buy from neutral at BofA/Merrill.
• Genzyme (GENZ) was upgraded to buy from hold at Citigroup.
• Deere (DE) was upgraded to outperform from market perform at Wells Fargo.

The next month is the one that matters most to the retail sector. It will dominate the conversation when Q4 and full-year financials are reported. A strong Black Friday brought with it concerns that momentum will fade, but opportunity is not dispensed equally. Some retailers will come through the season better than others, and industry experts have already chosen their favorites.

Michael Dart, senior partner at Kurt Salmon Associates, says, "We are seeing a paradigm shift in the way consumer interprets value and what they are looking for." The winners will do more than pitch deep discounts to convince consumers to part with their hard-earned cash.

Stores were busy on Black Friday, as deals lured recession-weary consumers out of their homes. The spending was cautious, but the crowds and transactions signaled strength.

Nonetheless, retailers are still concerned that the momentum is only temporary. With consumer spending still under pressure because of high unemployment, there's a risk that holiday shopping may not reach the levels the stores would like to see. The day after Thanksgiving is usually the hottest of the year and can account for close to 20% of annual retail sales.

Here's a stock I've been wrong about. I've been bearish on J. Crew Group (JCG), as this previous article will indicate. But since the latest quarterly results show a vast improvement of the retailer's fundamentals, I guess you could say I was decidedly behind the curve.

According to the earnings release, revenues increased 14% in the third quarter. Same-store sales advanced 8%. Net income more than doubled to 67 cents per diluted share. A lot of this good news was expected, as Trey Thoelcke pointed out in his earnings preview. Still, the bottom line beat the analysts by several pennies. And you've got to love the increase seen in the gross margin.

Ann Taylor (ANN) was upgraded Monday, according to TheStreet.com. Jesup & Lamont calls the stock a buy now instead of a hold. You're never far from the analyst game when you trade on Wall Street. Question is, what should you do about this retailer? Should you give it a position in your own portfolio?

I'm not the biggest fan of Ann Taylor. I don't like the fundamentals. I made this amply clear back in August when I discussed the company's second quarter.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Abercrombie & Fitch Co. (ANF) lower Q3 results still topped expectations and sent shares higher.
• Applied Materials Inc. (AMAT) posted much better-than-expected Q4 earnings, the first profit in a year.
• AstraZeneca (AZN) received an analyst's downgrade due to concerns over its earnings prospects.
• Blackstone Group (BX) received an analyst's upgrade following the company's Q3 results.
• Blockbuster Inc. (BBI) widened its net loss in Q3 and revenue and same-stores sales declined.
• Clean Energy Fuels Corp. (CLNE) shares declined after its Q3 numbers fell short of expectations.
• Consolidated Water Co. Inc. (CWCO) earnings prospects for 2010 earned it an analyst upgrade.

Back in August, I discussed my amazement at Abercrombie & Fitch (ANF). The stock just didn't seem to be acting in a manner which reflected the fundamentals of the business it represents. Well, my bout of amazement continues, because shares of the retailer are up 9% as of this writing on the latest earnings report. One that didn't impress me.

For the third quarter, Abercrombie made, on a reported basis, 44 cents per diluted share compared to 72 cents per diluted share in the year-ago period. After adjustments, earnings came in at 30 cents per share. Okay, that profit drop is bad enough, but wait till I get to the really bad stuff. Which would be revenues. Total sales declined 15%, but same-store sales were even worse: they plunged off the proverbial cliff, falling 22%.

The future investment stars are already with us. The NYSE Financial Future Challenge, operated by the NYSE Foundation, By Kids for Kids, K12 Inc. and the United Investors Association, is in full swing, with five finalists just identified. To reach this level, the participants had to develop a new product, idea or process that would "excite, educate and motivate their peers" to become interested in the financial marketplace. The eventual winner lurks within this subset and will receive a $2,500 prize -- a great way to get that portfolio started. And, he or she will be feted at a closing bell ceremony at the NYSE (NYX) on January 11, 2010.

The finalists presented a variety of ideas which are sure to generate some buzz. Kelsey Foss, a 12-year-old from Mountainville, NY, proposed a new television show, "Stock Market Tycoon Idol," which would harness the popularity of reality TV while amping up the content. The program would involve the journeys of 10 kids as they seek to make money or lose it, with the possibility of becoming virtual millionaires along the way. The show would be set at a mock NYSE studio on Wall Street, and exports would be brought out to mentor the contestants. The reality TV reach would help engage a younger audience.

Could we see a bit of a drop from American Eagle Outfitters (NYSE: AEO) today? The retailer announced that its October same-store sales fell 5%, when the Street expected an increase of 1.7%. This disparity certainly seems to suggest that we could see the stock fall in today's trading action. The equity may find a measure of support from its 10-week moving average, which has filled this role throughout the stock's calendar-year rally. There seems to be some long-term support from AEO's 10-, 20-, and 50-month moving averages; all of which are in the $15 -$17 region. If the stock is going to fall, this support could be crucial. A drop through this resistance could spell a stock slide.